Digital Marketing Data Analyst
The primary responsibility is to manage advanced measurement projects, analyze, benchmark and provide insights to stakeholders in regards to Penskes digital and web properties. Synthesize both traditional and new sources of data into insights and actionable business recommendations.
- Manage large data sets - extract, transform and load large datasets in tools ensuring data quality- Work with the business to understand needs for analysis and translate into data and modelling requirements- Develop and manage large data models- Scope and develop reporting for stakeholders- Develop strong visual aids to effectively communicate data and insight findings- Make recommendations and give expert advice to management on based on analysis of data- Other projects as assigned by the supervisor
- Bachelors degree in statistics, economics, computer science or a related field preferred- 3-5 years in data analysis including experience in working with data in parallelism- Prior experience with Google Analytics, Adobe Analytics, or other web analytics tools- Experience with cloud data platforms such as Google Cloud Platform (GCP) or Amazon Web Services (AWS)- Experience with tag management systems such as Google Tag Manager and Tealium a plus- Experience with data visualization tools such as Tableau, Google Data Studio, etc.- Knowledge of statistics tests, analytical skills and data modeling- Ability to work with large, continuously flowing amount of structured and unstructured data- Understanding of data support languages such as SQL, Java, Pearl, R, Python- Working knowledge of SAS, SPSS, SQL Server and other analytical tools- Able to translate complex analytics to insights that are understood by business users- Strong written and verbal communication and presentation skills- Regular, predictable, full attendance is an essential function of the job- Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.
-The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.-The associate will be required to: read; communicate verbally and/or in written form; remember and analyze certain information; and remember and understand certain instructions or guidelines.-While performing the duties of this job, the associate may be required to stand, walk, and sit. The associate is frequently required to use hands to touch, handle, and feel, and to reach with hands and arms. The associate must be able to occasionally lift and/or move up to 25lbs/12kg.-Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus.Penske is an Equal Opportunity Employer.About Penske Truck LeasingPenske Truck Leasing Co., L.P., headquartered in Reading, Pennsylvania, is a partnership of Penske Corporation, Penske Automotive Group, and Mitsui & Co., Ltd. A leading global transportation services provider, Penske operates more than 260,000 vehicles, employs more than 29,000 people, and serves customers from more than 1,000 locations in North America, South America, Europe, Australia, and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions. Visit http://www.GoPenske.com to learn more.
100 Gundy Drive Reading, PA 19607
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